Search Engine Optimization
What’s the point of having a web site that no one can find? Search Engine Optimization (“SEO”) is a technique that ensures that your web site is not only optimized for maximum exposure (maximum page indexing) within the leading search engines, but also that your site obtains a high search engine position.
Chad Austin Marketing and Media Design (CAMMD) ensures that your site is coded correctly to take advantage of the free marketing opportunities that search engines offer. We work with you to determine the best possible “keywords” a potential customer might use on a search engine when seeking the types of goods or services you offer. We can also offer suggestions on how your page content can be restructured to further improve your page rankings within the search engines. It’s not an easy process, but one that will reward a company well if they take this service seriously.
The basic SEO program can be defined as follows:
- Client initial list of keywords
- Keyword analysis by (CAMMD), compared against like companies and relevancy
- New keyword list created by (CAMMD) & client
- Web site analysis for keyword content
- Page content re-written to reflect new keywords
- Initiate new inbound links
- Monthly Web analytics to measure traffic flow
A little more about Search Engine Optimization
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
The acronym “SEOs” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term “search engine friendly” may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
Another class of techniques, known as black hat SEO, search engine poisoning, or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the quality of user-experience with search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.